Women have an outdated idea of what men want in a potential partner – and they should feel more comfortable being themselves, according to University of Queensland research.Professor Matthew Hornsey, from UQ’s School of Psychology, said many women grew up feeling they had to fundamentally change themselves in order to find love.
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Professor Hornsey said on the rare occasions where results varied for male and female participants, it was women who benefitted most from non-conformity.
He said the findings were overwhelmingly positive for women and busted some long-held myths.
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