Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.
Most supermarket private brand or store brand products are provided by companies that sell to multiple supermarkets, changing only the labels.
Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.
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