The ur-evidence of this belief is the infamous Clark-Hatfield study, which was published in 1989 and replicated over and over again by You Tube pranksters as “social experiments” ever since.
Of course, the study was fatally flawed; as has been pointed out many times, Johnny Rando rolling up on a college campus and asking chicks to bang him betrays a rather severe lack of social calibration at .
So let’s talk a little about what happens in a social situation.
The most significant find in Baranowski and Hecht’s study is how much their findings correspond with Terri Conley’s pleasure principle: women were less likely to be receptive to offers of casual sex because most of the time the sex wasn’t seen as being enjoyable enough to overcome the potential risks.
During the study, they were presented with pictures of ten members of the opposite sex and told that – among other details – all ten of these individuals were interested in meeting up with them, either for a date or for sex. 100% of the men were down for meeting up with at least one of the pictured candidates for casual sex – no surprise there.