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A visual representation of a user online, though not necessarily an actual photo of the user.

Social media profile pics are an example of an avatar.

Fun trivia fact: “avatar” is Sanskrit for “incarnation”. The average time required for a company, team, or individual to resolve customer issues on social media, from beginning to end.

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Think of a spreadsheet with a list of customer names and email addresses.

The reason why big data is hard to analyze is that the data sets are massive and complex.

They might contain the messy natural language we find in Tweets and Facebook updates, so the challenge involves sorting, analyzing, and processing.

But as the data sets are so large and layered with information, good analysis can reveal surprising insights.

A lot can change in a year, especially in the world of social media.