“When you think about things at scale that we do to get people to care more about Messenger, this is one that addresses a real need for parents,” say Facebook’s head of Messenger David Marcus.
“But the side effect will be that they use Messenger more and create family groups.” Marcus tells me he’s excited about getting his 8-year-old into the family chat alongside his 14- and 17-year-old children.
Instead, parents have to ask to look at their kids’ screen, which Chung says is a more common behavior pattern.
The exception is that if kids report a piece of objectionable content, their parents will be notified but still not shown the content in their own app.
Facebook even manually sifted Giphy to build a kid-friendly version of the GIF-sharing engine.