So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
A decade ago, many sites were free or had minimal fees of around $20 a month.
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.
“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.