It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.
Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.
At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.
On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.
The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.