He later initiated the series by sharing the tape with E!
, an American cable network which features mostly entertainment-related programming, and reality television series; the show was eventually picked up.
Harriet Ryan and Adam Tschorn of the Los Angeles Times described the reality series as a: "Hollywood version of The Brady Bunch -- the harmless high jinks of a loving blended family against a backdrop of wealth and famous connections".
Kim Kardashian described the beginning of filming the show, "When we first started [the show], we came together as a family and said, 'If we're going to do this reality show, we're going to be 100 percent who we really are.'".
The series focuses mainly on sisters Kourtney, Kim, and Khloé Kardashian and their half-sisters Kendall and Kylie Jenner.