Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.
It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.
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When we come to do a Client Needs Analysis we will ask a lot of questions about your business and your competitors. When you do business with the Finger Lakes Radio Group, you can expect a professional, thoughtful approach to your marketing and business needs. We will do everything in our power to make sure you get the increase in business our Return On Investment analysis indicates is possible.