The apps have been surprisingly successful -- and in ways many people would not expect.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
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The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.
We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.
What’s more, many people who meet in the online sites that cater to hookups end up in long-term relationships.
This environment, mind you, is just like the one we see in the offline world.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.