A paper airplane in the logo is because of the company’s slogan that let your love travel.
Conventional colors of pink and blue are used in the logo to express love, passion and socializing. The logo looks unique due to the two middle letters ‘O’ which are created as goggles that’s associated with youthful energy and fashion.
Or, you may choose to address the requirements of teenagers, adults or LGBT community only through your dating website.
So, find out what is your niche market and then create a logo accordingly.
These sites provide new methods to chat and contact people from different backgrounds.