It's very common for online daters to end up dissatisfied with their results.
In fact, a study showed that online dating sites got the lowest user satisfaction scores of any service Consumer Reports has rated for two decades. "It can be discouraging when you get your hopes built up to meet the right person and then that chemistry is just not there," said Emsley.
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"It can be discouraging." "Online dating is different from shopping for other kinds of things like a sweater," said Margot Gilman, a money editor at Consumer Reports. With dating, the sweater has to like you back." Even though so many customers report frustrations with the site, a surprising 44 percent of respondents who tried online dating say they have entered a serious long-term relationship or have gotten married thanks to dating online services.
"I was about to give up online dating completely, and then I got a message from Brian," said Emsley.
Free services like OKCupid and Tinder are more popular among millennials, while older users are more likely to use a paid subscription-based dating website or app such as
Of course, even if you pick the best site for you, even the best online match can't guarantee that you'll feel chemistry.
— Millions of people use online dating websites and apps to meet their partners, but most of them say their match results aren't always ideal.