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Bridgestone Corporation and its subsidiaries employ over 140.000 people around the world, operate 178 plants in 25 nations and sell products in more than 150 countries.One in five vehicles in the world drives on the company’s tyres.In these fields, the trend to capture subconscious and unbiased data through implicit methods is growing.

Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages.

These insights help marketers to effectively design communication to catch the shopper's eye.

So I went home and busted out all my albums (that's right, original vinyl!

I'm dating myself but I was in elementary school when led zep 4 came out (the significance of this will become clear momentarily).

Eye tracking lets you see how consumers react to different marketing messages and understand their cognitive engagement, in real time.