Obviously, this is not a scientific term; formally, the studies measured how attractive the opposite sex is to “responsive” people.
After the interaction, the participants were asked to rate how masculine or feminine they perceived their partner to be, followed by how sexually attracted to them they were. Men rated their responsive female partners as more feminine and therefore more attractive.
Women, however, did not find their responsive partners particularly masculine or feminine – and worse yet, being responsive was marginally but negatively associated with how attractive they found their male partner.
The Money The reason girls love status is the same one women do: In study after study, it’s associated with a man’s ability to provide and protect. Across a series of studies, the “jerk perk” is worth about $10k a year on average, or 18% more than more agreeable male peers.
And jocks are not always known for throwing their weight around in the kindest possible ways.
Getting together with a woman who needs you to be a jerk so she’ll be into you is a guarantee of misery.