“You’re a pretty girl, Mary, and you’re smart about most things. The communication strategy at that time was to exploit women insecurity and to scare women into buying deodorant.
The change suggests that a society’s value has a strong impact on deodorant commercials. ’ Hilarious early deodorant ads warn women of the romantic implications of body odour.
From selling fear to selling self-confidence, deodorant commercials have changed from addressing our physical imperfect to emphasizing on the importance of self-esteem.
I consider it as a positive evolution, and I think you do too.
is a rich, chilled, sweetened, dairy-based beverage.
Therefore, deodorant brands’ strategy of selling fear worked once again.