Brandy dating 2016


“You’re a pretty girl, Mary, and you’re smart about most things. The communication strategy at that time was to exploit women insecurity and to scare women into buying deodorant.

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The change suggests that a society’s value has a strong impact on deodorant commercials. ’ Hilarious early deodorant ads warn women of the romantic implications of body odour.

From selling fear to selling self-confidence, deodorant commercials have changed from addressing our physical imperfect to emphasizing on the importance of self-esteem.

I consider it as a positive evolution, and I think you do too.

is a rich, chilled, sweetened, dairy-based beverage.

Therefore, deodorant brands’ strategy of selling fear worked once again.