But its innovation is that women have to be the ones to message first.
This is meant to prevent them from being bombarded with gross messages from guys.
New research from the Pew Research Center shows that in the past two years, the percentage of US adults who had used a dating app tripled.
But that doesn't mean all dating apps are created equal.
Sporting an impressive 23 million monthly visitors, Plenty Of Fish separates itself from the pack by matching singles using a personality-based chemistry test based on emotional needs.