Often times you can find & connect with reporters on Twitter.Reporters across the nation are always looking for experts to quote and cite in their articles.This is a great way to get them to reciprocate and cover your business.
To find the right charity for your business check out Charity Navigator.
You can use the advanced search to find specific type of charities within your zipcode.
Connect with the media Local newspapers, media, and news sites are always looking for news especially from people within the community.
Research your local media reporters and connect with them to see what they are looking for.
Creating a scholarship is a great way to help students in your community & can gain your business citations from high schools & colleges.