However, political corruption and rampant music piracy in Nigeria has hampered the industry's growth.
Fuji grew steadily more popular between the 1960s and '70s, becoming closely associated with Islam in the process.
Fuji has been described as jùjú without guitars; ironically, Ebenezer Obey once described jùjú as mambo with guitars.
Rock N' roll, soul, and later funk, became very popular in Nigeria, and elements of these genres were added to jùjú by artists such as IK Dairo.
Meanwhile, highlife had been slowly gaining in popularity among the Igbo people, and their unique style soon found a national audience.
The late 1960s saw the appearance of the first fuji bands.